Imperfect Foods
I was the Senior Social Media Manager for Imperfect Foods from January of 2022 through January of 2024. In the time that I worked there, we got acquired by Misfits Market and I took on that work as well! I was the sole stakeholder behind Imperfect's social media strategy, ideating and creating content to acquire customers and make our brand shine.
I worked closely with the Content Director and Senior Integrated Marketing Manager, creating channel-native concepts, reporting, managing the community management team, and filming, editing, and managing our social calendar. I grew our social channels by over 150k audience members while maintaining a 3% (or more!) engagement rate across multiple platforms.