I joined the Outschool team as their Social Media Lead in January 2024. During my time at Outschool, I had the incredible opportunity to lead the social media strategy from the ground up, achieving a 100% year-over-year improvement in social metrics. I took ownership of ideation, design, and strategy across all social channels, ensuring our content resonated with our diverse community.

I also managed a talented roster of 15 educator creators and led our community manager to bring authentic voices to our platform. With a $180k budget for influencer partnerships, I crafted a strategy that made a real impact while our ambassador program flourished with over 80 parent and customer ambassadors sharing their Outschool stories.

Leading a team of four in just 10 months was a rewarding experience, and I'm genuinely proud of the connections we fostered and the results we achieved together. See below for some of the content I led and created.